How to Start a Blog (and Make Money) in 2023
The Ultimate Beginner's Guide to Start
Blogging and Make Money in 6 Steps
This is my easy, step-by-step guide to learn how to start a
blog and make money from it. This is the best way to start blogging (and soon
make money from your blog) in 6 steps that’ll have you create a blog in 10 to
15 minutes.
How to Start a Blog and Make Money on the Side
Follow these steps to learn how to start a blog and make
money today:
1.Pick your blog name and niche
2.Get your blog online (web hosting)
3.Design your blog with a free WordPress theme
4.Write your first blog post
5.Promote your blog and get readers
6.Make money from your blog
How to Start a Blog (and Make Money) in 6 Steps: Beginner's Guide to Start
Blogging in 2023
What is a blog?
Should I start a blog?
Can I start a blog without any technical experience?
Is it still possible to make money from a blog today?
How much does it cost to start a blog in 2023?
Follow these 6 steps to learn how to start a blog and make
money today:
If you’re ready to take the leap and learn how to start a
blog that can grow into a source of real online income, then let’s dive in.
1. Pick your blog name and niche
First, it’s time to pick a name and niche for your new blog.
Your blog’s name is what readers will see first (like
yourblog.com), so it should ideally represent either the general topics you’ll
be writing about—or it could be your own name, that of your business, a clever
combination of words, or otherwise.
Your blog’s niche is the general topic area that you’ll be
focusing your content around. Examples include blog topics like travel, food,
fashion, lifestyle, technology, and otherwise. Incorporating a word or two that
clearly signals what your content is about, within the name of your blog (like
fashionbyjane.com or hikewithryan.com)—will be very helpful for your future
blog readers.
What if I can't decide on a blog name (or topic) yet?
What happens if the blog name I want to use isn't available?
Can I change the name of my blog later?
2. Get your blog online (web hosting)
The second step in starting a blog, is actually getting your
blog online. That’s what a web hosting company will do for you. In this step,
you’ll be selecting the blogging platform and web hosting plan you’ll use to
get your blog online.
What is web hosting?
How much does web hosting cost?
What's the best web hosting service to use?
The combination of blogging platform & web hosting I
personally use (and that most other bloggers use) is a WordPress blog, hosted
by Bluehost. WordPress is a free publishing platform that’s been around since
2003 and now powers more than 60% of all blogs on the Internet. Bluehost is one
of the most established, reliable companies in the blog hosting industry. This
combination is what we’ll be using to start your blog. Now, let’s get your
hosting set up.
Choose your web hosting plan
First, you’ll select a hosting plan (inputting your blog
name comes next). Personally, I recommend choosing the Choice Plus plan because
it comes with Domain Privacy, which will protect your personal information
(your full name, email address, phone number and home address) from being
published anywhere online.
Choosing your plan will look like this right here. Just
click the green “Select” button on your plan
of choice:
How to Select the Right Hosting Plan to Start a Blog
I recommend choosing the Choice Plus plan, so that you’re
getting the Domain Privacy feature that’ll protect your personal information
online, but any of these plans will do as you’re starting your blog—and you can
add the domain privacy in later during the checkout process for around $1/mo.
Pick your blog’s domain name
Next, you’ll get to the page where it’s time to choose your
blog’s domain name:
Create an Account and Getting Your Domain Name with Bluehost
to Host Your Blog
Once you get to this step in the checkout process, just type
in the name of the domain name that you’d like your blog to have (mine is
thedailycreative.com).
If you want to run a quick search to see if your domain name
is available, you can do it quickly right here:
Check
if your domain name is available:
Search
for an available domain name:
Search
for available domain names...
SEARCH DOMAINS
If your domain name of choice isn’t available, you can
either try another option that comes to mind—or (what I recommend) select the
option to choose your domain name later after getting the rest of your account
squared away and taking a little more time to think the name through. Plus, later
on down in this guide, I expand some more on how to choose the right name for
your blog if you’re not decided yet.
How to Choose Your Domain Name for Your Blog Later if You Can't Decide
After either choosing your domain name or opting to select
it later, you’ll be taken to the final step in the sign up process—creating
your account.
Create your Bluehost account
Start by filling in your account details like your name,
email address (it’s super important to use an up-to-date email address because
this is where your login details and account information will be sent) and
address. If you don’t want to enter your information manually, you can connect
your Bluehost account with your Google account. Either works!
selecting Your Package Details and Blog Hosting Plan Duration
Note : That Bluehost only offers options for you to pay 1,
2, 3 or 5 years upfront. They don’t offer a monthly payment option (because
most hosting companies that do offer monthly payments tend to charge a bit
more). Even still, with whichever plan you choose, the price works out to be a
great deal for starting your own blog and getting it online today.
Which web hosting plan & pricing is best to start a blog with?
Personally, I recommend you to choose the “Prime 36 Month
Price” if you want to lock in the lowest possible price for your new hosting
plan. It secures your blog hosting at their lowest rate (and gets you domain
privacy) for the next 3 years. And because this low pricing for new customers
only applies to the first payment you make, if you were to choose the 1-year
plan, your pricing may go up after that first year.
That’s why if you choose the 36-month plan, your pricing
will be locked in at this rate for 3 years. For that reason, I recommend going
with the longest duration plan that your budget can spring for.
Select the right blog hosting plan package extras (skip all but one)
Choose the Right Package Extras with
Hosting with Bluehost
I recommend keeping the Domain Privacy Protection extra, but
you can get away with skipping the rest. Later on in this guide, I’ll show you
the many free and cheap plugins & tools you can use for things like SEO
optimization, additional security and site back-ups, rendering most of the
other package extras not necessary.
As I mentioned earlier though, having the domain privacy
extra keeps all of your personal contact information (your name, email, phone
number and address) private. Now, if you chose the Choice Plus Plan on the
previous screen, then your Domain Privacy Protection will be listed as “Free”
If you chose a Basic or Plus Plan, then you’ll want to check
the box to add Domain Privacy Protection to your order for around $1/mo.
The total you’ll now see is the amount you’re going to pay
today. Remember though, you won’t have to pay again for 1, 2, 3 or 5 years
depending on the package you chose. Plus, there’s a 30-day money-back guarantee
in case things don’t go as planned with your blog.
Enter your billing information
Final Step of Billing Information on Bluehost
Now you’ll input your billing information, check the box
that you agree to Bluehost’s Terms of Service and then hit the green “Submit” button.
Woo! It’s time for a mini celebration ??
You’ve officially completed the first major step in starting
a blog.
With the initial signup process complete, it’s time to move
into the next stage of getting your blog fully setup and optimized.
On the next page, you’ll be guided step-by-step through the
process of getting WordPress installed on your blog through Bluehost—and later
on in this guide, I’ve got a ton of helpful tips for optimizing your blog, free
and cheap plugins you can install to help get your blog looking great, and
more.
Now we’re at the point in this guide where everything from
here on out will be built upon the assumption that you’ve already registered
your domain name and chosen the right hosting plan—so if you haven’t done so
already, take just a few minutes to quickly get that set up.
I know first-hand that starting a blog on WordPress can be a daunting process.
While the first crucial step to getting your blog started
today is registering your domain name and setting up hosting, my free course
expands into actually growing your blog. Throughout this 7-day course, you’ll
go from zero to publishing (and promoting) your first blog post. I can’t
recommend it enough.
3. Design your blog with a free WordPress theme
How to Design a Blog with a Free WordPress Theme
Now that we’ve gotten through the crucial setup phase of starting a blog, it’s time to have a little more fun.
If you want to start a blog and make money from it,
WordPress is the best blogging platform
Let’s cover some basic terminology, so you understand why
WordPress is the right platform (also known as a Content Management System or
CMS) to run your blog on.
What is a Content Management System (CMS)?
What is WordPress?
Should I start a blog on WordPress (and is WordPress free)?
What if I want to create a blog with Wix instead?
What is a blogging platform?
Since I first started blogging over a decade ago, I’ve been
running my blog on WordPress and I couldn’t be happier with the amount of
flexibility, control and long-term growth potential that decision has afforded
me. And while it’s been a fun journey, don’t be mistaken—blogging is hard work.
Now, one thing you need to be careful of, is that WordPress
comes in two very different platforms. There’s WordPress.com and WordPress.org. They
have almost the same name, but there are very big differences between the two:
Wordpress.com
vs WordPress.org Comparison Chart When Choosing How to Start a Blog
While the choice is yours, if you want to take full
advantage of your blog, be able to have it grow with you and eventually make
money from it, WordPress.org It’s the CMS of choice that’ll sit in the
background and power your blog.
How to install WordPress (and configure your blog settings)
Here’s a step-by-step guide how to install WordPress on your
new blog, start building your blog pages and configure the right settings:
Spend time familiarizing yourself with the admin area of
your WordPress blog. You’ll develop a much deeper understanding of how
WordPress works and which things you can quickly change about your site’s
visual appearance and functionality over time.
Choose the best free WordPress theme for your new blog
When you’re still new to starting a blog, I don’t usually
recommend buying a paid WordPress theme right away. Once you have some traffic
and can justify the investment, then it’s smart to choose a premium theme with
more features and options. For right now though, a complex blog theme will be a
distraction from your most important priority of bringing readers to your new
blog.
WordPress comes with a ton of free blogging themes to choose
from, so start with one of the options you like in
Appearance > Themes > Add New Theme > Popular without spending
much time on this for now. You can always come back and change it later.
I recommend choosing Kadence WP, Elementor for WordPress or
Astra (all of which are 100% free blog themes—they’re lightning fast and also
have the ability to upgrade to their premium theme versions at affordable price
points later on).
How to Choose a WordPress Theme for Your New Blog
I like these fast WordPress themes most because they’re
crisp, clean, simple and will get you set up without needing to invest in a
paid blog theme as you’re just starting your blog. Later, you can evaluate more
of the other WordPress themes out there or upgrade these ones to their premium
themes for more features.
What if I want to choose a different WordPress theme (or switch later)?
Why blog design is so important when starting a blog
Even if you don’t really care about design yourself, your
readers will shift their behavior dramatically based on the features of your
blog layout. In fact, during a 2012 study from Google and the University of
Basel, researchers found that users judge a website’s aesthetic beauty and
perceived functionality in 1/20th — 1/50th of a second. Plus, thanks to a
little psychological bias called the Halo Effect, people will extend that
judgement to all aspects of your blog.
Good blog design builds trust. It tells people that you care enough about your blog to make it look nice. This doesn’t mean you need crazy animations or tons of fonts and colors. In fact, the best designs are simple, clear and easy to read.
Once you’ve settled on the right theme for your WordPress
blog, it’s time to dive into the world of WordPress plugins, to help unlock
even more customizations of your blog design & functionality. This is the
necessary prep work in order to give your blog a chance of developing into a
real business over time.
4.Write your first blog post in wordpress
Assuming you already have a Wordpress account set up, here
are the steps to create your first blog post:
- Log
into your Wordpress dashboard: Go to your website's URL and add
"/wp-admin" to the end. Enter your username and password to
access your dashboard.
- Click
on "Posts" in the left-side menu and then "Add New".
- Enter
a title for your blog post in the title field.
- Write
your blog post in the editor. The Wordpress editor provides a WYSIWYG
(What You See Is What You Get) interface, which means you can see exactly
how your post will look as you write it.
- Add
any media, such as images or videos, by clicking on the "Add
Media" button above the editor. You can upload new media from your
computer or select media from your media library.
- Choose
a category for your blog post from the "Categories" section on
the right-side menu. This will help organize your blog and make it easier
for visitors to find similar posts.
- Set
tags for your post by entering keywords in the "Tags" field.
This will help visitors find your post when searching for specific topics.
- Preview
your post by clicking on the "Preview" button to see how it will
look when it's published.
- Once
you're satisfied with your post, publish it by clicking on the
"Publish" button. Your post is now live and available for
visitors to read.
Congratulations, you have successfully created your first
blog post on Wordpress! Keep in mind that Wordpress offers many customization
options, so feel free to explore and make changes as you go along.
5.Promote your blog and get readers
- Search
Engine Optimization (SEO): Optimize your blog for search engines by using
keywords in your post titles, meta descriptions, and throughout your
content. This will help your blog show up higher in search results and
attract more organic traffic.
- Social
Media Marketing: Share your blog posts on social media platforms like
Facebook, Twitter, and LinkedIn. Engage with your followers by responding
to comments and sharing relevant content from others.
- Guest
Blogging: Reach out to other bloggers in your niche and ask if you can
write a guest post for their blog. This will help you reach a new audience
and drive traffic back to your own blog.
- Content
Promotion: Promote your blog content on websites and forums that are
related to your niche. Share your posts on Reddit, Quora, or other sites
where your target audience is active.
- Email
Marketing: Build an email list and send regular newsletters to your
subscribers promoting your latest blog posts. Offer incentives, such as
exclusive content or early access to new posts, to encourage people to
sign up.
- Influencer
Marketing: Partner with influencers in your niche and collaborate on
content that promotes both of your brands. This can help you reach a wider
audience and attract more readers to your blog.
- Paid
Advertising: Consider using paid advertising options, such as Google Ads
or Facebook Ads, to reach a wider audience. You can target your ads to
people who are likely to be interested in your blog's content.
Remember, it takes time and effort to build a successful
blog with a large readership. Be patient, consistent, and focus on creating
high-quality content that provides value to your readers.
6.Make money from your blog
Once you've built a substantial audience, there are several
ways you can monetize your blog and start earning money:
- Advertising:
One of the most common ways to monetize a blog is through advertising. You
can sell ad space on your blog to companies or individuals who want to
reach your audience. You can also join ad networks, such as Google
AdSense, which will place ads on your blog and pay you a portion of the
revenue they generate.
- Affiliate
Marketing: Affiliate marketing involves promoting products or services
from other companies on your blog and earning a commission for any sales
made through your unique affiliate link.
- Sponsored
Content: You can also earn money by creating sponsored content for brands.
This involves writing blog posts or creating other forms of content that
promote a brand's products or services.
- Selling
Products: If you have a product or service that is relevant to your blog's
niche, you can sell it directly to your audience. This could be a physical
product, an e-book, or an online course, for example.
- Offer
Premium Content or Services: Consider offering premium content or services
to your audience for a fee. This could be an exclusive newsletter, a
membership site, or one-on-one consulting services, for example.
- Donations:
Finally, you can also ask for donations from your readers to support your
blog. You can use platforms like Patreon or Ko-fi to collect donations and
offer rewards to your supporters.
Remember, it's important to only promote products or
services that you believe in and that align with your blog's mission. This will
help build trust with your audience and ensure that you're providing value to
them.
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