The Top 10 Traits of Successful Influencers
IiiiInfluencers are powerful in the world of business, entertainment, and politics. People listen to what they have to say, and they often have incredible sway over their followers. If you want to be an influencer in your industry or marketplace, then it’s important to develop certain qualities that help make you authoritative in your field. While you don’t need to have all of these traits, you’ll find that having even half of them will make you an influential presence. Here are the top 10 traits of successful influencers
1) Show up and share something unique
You can’t be an influencer if you’re too busy trying to make a living or feed your family to write your novel or perform at your community theater. Set aside time every day to do what only you can do. Share what you love with people who will appreciate it. Build connections and make new friends, but remember why you started doing whatever it is that inspires you in the first place. Make sure there is enough time in your schedule for that to happen—and stick to it!
2) Be consistent
Make a commitment to yourself and your followers that you’ll consistently post information on a particular schedule. Consistency is important because it allows you to build trust with your audience, who then come to expect new information from you regularly. When you do make a post, stick to your plan and don’t let anything else get in your way!
3) Have the right mindset
If you’re a true influencer, you’re probably an extrovert. People often forget that successful influencers are not necessarily great writers or speakers, but people who genuinely enjoy interacting with others. Having a great personality can be an advantage in your job as an influencer.
4) Engage your audience
One of the best ways to differentiate yourself is to engage with your audience. Being a social media influencer is more than posting clever gifs or clever captions—it’s about being an accessible, relatable voice in a sea of advertisements. Share posts that are meaningful and relevant to your audience and connect with them on a personal level. Not only will they appreciate you, but they’ll be more likely to engage with your content and support your efforts in becoming an influencer.
5) Share great content consistently
It’s one thing to have a passion for what you do, but it’s another thing to be able to effectively share that passion with others. Being an influencer is about more than just having something cool going on in your life; it’s about being able to spread that awesomeness so other people want some, too.
6) Build relationships with brands early on
Identify brands that you want to work with, and build relationships early on. Develop a personal relationship with them, and when you have a big launch coming up, they’ll be more likely to help promote it for you because they trust your brand. This makes influencer marketing so much easier than trying to approach brands directly after your big launch.
7) Try it all, from blog posts to videos
Content creation takes many forms, from infographics to webinars. If you’re going to stand out from your competitors, you need to test what works for your brand and audience. It’s a good idea to try different types of content until you find something that generates a consistent flow of leads.
8) Get help from an agency if you can afford it
Agencies have PR teams and other professionals dedicated to managing influencer relationships. If you’re just starting out and aren’t sure how to handle influencer outreach, it may be worth your while to consult with an agency or consultant who can help manage these relationships for you. However, there are a lot of platforms (and dedicated people) that can help you manage all aspects of influencer relations.
9) Pick a niche carefully; don’t spread yourself too thin
It’s hard to be influential if you’re trying to sell a million different things to a million different people. Pick one topic—or even just one type of product, like beauty products—and make yourself an expert. Make sure you know it inside and out; know what your competitors are saying about it and how they’re marketing their products. If there are blogs or websites that talk about your niche, become a reader!
10) Create an Instagram account if you haven’t already
Although it’s not a prerequisite for becoming an influencer, having a social media presence will help you develop relationships with your followers. If you don’t already have one, set up an Instagram account. Your goal should be to cultivate an engaged audience that will look forward to hearing from you every day.
0 Comments